I’m Storey, co-founder of the (shop) archive - a discovery platform that surfaces future-iconic brands before the group chat does.

Armed with a degree from NYU’s Gallatin School and a decade inside the champagne-fizzed swirl of commerce and media, I’ve turned gut feelings into growth strategies and polite curiosities into must-have metrics.

Now, as a first-time female founder, I work where consumer psychology meets cultural forecasting - insights that double as investor memos and pep talks for the women rewriting the rules of retail (& revenue streams).

When I’m not busy spotting cultural shifts and spinning them into brand momentum (a.k.a. my day job), I’m obsessing publicly on my Substack, Storey Times - a weekly dispatch on what to buy, what to know, and what everyone’s talking about (or should).

Have I captured your attention? Subscribe to Storey Times for more witty quips and a peek inside the inner workings of my mind. Curious to collaborate? My inbox is open…